The assumed recluse, Jay-z, is opening up and sharing intimate thoughts about parenthood and material possessions in a Samsung ad campaign featuring the rapper and his upcoming album.
Jay-Z is revealing more and more of himself in the Samsung ads for “Magna Carta Holy Grail,” his fast-approaching surprise album. First he delineated his complicated relationship with material possessions in the clip for “Oceans,” and now he’s breaking down what it’s like to be a dad in the promo for another song, “Jay-Z Blue.”
The happy dad describes daughter Blue Ivy Carter as “something that we both created” and says he and Beyonce “still marvel at her.”
“It deals with [the fact that] my pop left when I was young. He didn’t teach me how to be a man nor how to raise a child — or treat a woman,” a somewhat emotional Jay-Z tells Rick Rubin of the track. “The two things I need, I don’t have … and I have a daughter. It’s [about] the paranoia of not being a great dad.”
Jay also addresses Blue Ivy on another song, “Heaven.” “For me, my idea of heaven is in your daughter’s laughter; hell could be if your child is missing for three minutes--you’re in three minutes of hell,” he says in the Samsung ad promoting that track. “It’s just not my belief that a just God would make you burn for eternity for [the] free will that he gave you.”