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Jay Z Teams Up With Barneys New York For “A New York Holiday” Campaign

Jay Z Teams Up With Barneys New York For “A New York Holiday” Campaign

Luxury retailer Barneys has teamed up with Jay Z for “A New York Holiday,”  campaign that that will include limited-edition products by designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler. 25 percent of sales from the collection will go to Jay’s Shawn Carter Scholarship Foundation.

“With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” Carter told WWD. “Everything that encompasses ‘A New York Holiday’ — the items chosen, the amazing designers that participated, the windows, the design of the BNY SCC Gallery — represents a perfect example of a unique and groundbreaking collaboration that I hope demonstrates how inspiring New York has been to me.”

The exclusive designs will be on sale Nov. 20 through Jan. 3 at the Barneys flagships in New York, Beverly Hills, San Francisco, Boston and Chicago, as well as on barneys.com. A limited quantity of pieces will be available for preorder prior to Nov. 20 on Barneys site.

“We decided that we wanted our holiday to center around New York City. But not New York in the literal sense — New York as the creative and cultural epicenter of the world. We wanted to capture the energy, its stories, the art, the fashion, its people,” said Mark Lee, chief executive officer of Barneys. “If you close your eyes and think about who best represents New York and stands for the city, you can’t help but think about Shawn Carter. Jay Z is a born-and-bred New Yorker, and one of the biggest cultural icons of our time — his reach spans across music, sports, business and fashion. He embodies so much that is ‘New York.’ He is a creative force and an entrepreneur. The decision to partner with Jay Z was an easy one — he shares our sensibility, passion and love for New York.”

The collection includes a black leather backpack from Balenciaga, a black square-print scarf from Balmain, a hoodie from Rick Owens, a tailored jacket from Lanvin, a black leather duffel with faux crocodile trim from Proenza Schouler and an 18-karat-gold double ring from Hoorsenbuhs. Though a majority of the brands involved worked on a single piece, a few explored further territory. The Elder Statesman, for example, created a black-and-ivory color-blocked cashmere blanket as well as a cashmere ski mask. Jay Z conceived the entire range within a white, black, silver and gold color scheme. (Prices range from $70 to $33,900)



Stutterheim's raincoat with gold snap buttons
Stutterheim’s raincoat with gold snap buttons


The Elder Statesman's black-and-ivory color-blocked cashmere blanket
The Elder Statesman’s black-and-ivory color-blocked cashmere blanket


Balenciaga's black leather backpack
Balenciaga’s black leather backpack



Balmain's black square print scarf
Balmain’s black square print scarf



Sagmeister & Walsh's shopping bag
Sagmeister & Walsh’s shopping bag





Hoorsenbuhs' 18-karat-gold NYC edition double ring
Hoorsenbuhs’ 18-karat-gold NYC edition double ring




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