Jewelry Trend: Amanda Thomas Creates Femininity with an Eclectic Edge

Written by: Dione Davis

For all of my ladies who cannot get enough of earrings, bracelets, necklaces, bangles, cuffs-basically everything under the accessory umbrella, you have to check out jewelry designer Amanda Thomas. Her jewelry line Luv Aj uses metals, rocks, crystals and even shark teeth to present a unique line to the woman who isn’t afraid to push the envelope and step out side of the box. The eclectic mix can be described as rock star glam with an edge. Thomas envisions the Luv Aj girl as a bad ass who plans her outfits around her accessories, not her clothes. After discovering this line, I quickly fell for the Metal Lover Collection and the Rainbow Collection.

Thomas’ exploration with jewelry quickly transformed in 2005 at the age of 16 when her entire line was later picked up by a buyer at Fred Segal. She dabbled in careers at a magazine and in the public relation arena, but could never leave her passion for her jewelry creations behind. Her internships with clothing designer Rachel Pally and celebrity stylists Cristina Elrich and Estee Stanley more than prepared Thomas for her own baby-Luv Aj.

Celebs Rihanna, Kim Kardashian, Cassie, Miley Cyrus, Vanessa Hudgens, Nicole Richie and a host of others have all been spotted rocking Luv Aj. Are any of you ready to kill this look? Take a peek at the lookbooks at www.luvaj.com and weigh in. There may be several expansions of her boutiques in the works, but in the meantime you can order these divine pieces online. Beware: these fabulous pieces speak for themselves and are bound to turn heads.

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