Kanye West x Adidas to Launch New Brand & Retailers

Ok guys got some dope news; it’s blatantly no secret that Kanye West and Adidas have formed quite the impressive partnership over the past year. Now it seems that the two will be taking their union to the next level with a new expansion dubbed “Adidas + KANYE WEST,” which will include the opening up of new retail stores and the introduction of a performance line and various accessories. In a press release, the German sportswear giant revealed, “Together with Kanye West, a dedicated Adidas team will lead the kanye-west-adidas-yeezy-expansion-001development and creation of all YEEZY products. Led from Adidas’ Portland headquarters the team will manage and oversee the collaboration to assure its continued success globally. The expansion plan includes retail stores that will serve as distinct hubs for Adidas and West developed YEEZY product. Further, Adidas + KANYE WEST will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street.” Taking their partnership to new heights, Adidas + Kanye West will definitely make waves in the sports/street wear arena so be on the look out for that. Also don’t forget to stay up to date with the latest in men’s fashion and trends. Got to blast! – EffYeahMark

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Mark Pollard

Men's Fashion & Entertainment Writer

A young college graduate of many trades, big dreams and great style. "EffYeahMark": Writing / Photo Taking / Film Making Collective. Stay tuned for my journey and read along as I inform you on the latest in men's fashion and celebrity entertainment, your dope for reading.