Designer Karl Langerfeld not only serves as the creative director for the house of Chanel but he recently inked a deal with with France’s Groupe CWF according to FashionTimes.
That global licensing will allow Langerfeld to generate added revenue for a younger audience. France’s Groupe worked creatively alongside childrenswear collections like Burberry, Marc Jacobs, DKNY and Chloé. Langerfeld’s kidswear line is set for Spring 2016.
A statement from the brand said:
The announcement reflects the brand’s ongoing commitment to newness and will allow Karl Lagerfeld to share its ironic, playful, creative vision to a young audience…
Langerfeld’s kidswear designs will be available for both girls and boys. The rock-inspired patterns will cover newborns to teenagers capping off at 16-years of age; accessories will be included.
CWF, who partnerered up with Langerfield for the collection, will introduce two seasonal lines. According to WWD, president of the DNA brand, Pier Paolo Righi, said that Europe, Korea and the Middle East will be integral markets for its launching.
The Karl Lagerfeld Kidswear collection presents a unique opportunity to share our cool, ironic, iconic DNA with a wider Karl Lagerfeld audience,” Pier Paolo Righi, CEO and president of the brand, told British Vogue. “Due to our brand’s wide appeal our expansion into the juniors market is a natural fit to further enhance our reach.
CWF, which stands for Children Worldwide Fashion, is the largest kids fashion design studio in Europe. They have been in business for over 50 years as a distributor and manufacturer of clothing collections.
Another impressive feat for the company is that CWF ships over 6 million items annually close to 2,300 shops in 74 countries, including 280 department stores. Their yearly revenue comes in around 160 million euros (nearly $181.2 million at current exchange rates). Can we say financial gains?
Anyway, Langerfeld decided to keep it all in the family for the collection. He enlisted the help of his 6-year-old godson, Hudson Kroenig, to appear in the French brand’s cruise advertising.
Check little Kroenig below:
