Fashion is a movement! Japan has introduced the world to a fashion forward approach to everyday attire. It is a fun and adorable way to dress and to live. When Harajuku style came to the U.S. it was perhaps misunderstood or overlooked because our way of courtship is sexier.
In Japan the “cute/adorable” look is flattering. The females like the portrayal of innocence and often try to bring drama to their eye makeup to further the wide, eyed bushy tailed appeal. The cute factor transcends into characters, handwriting and merchandise.
Kawaii is a lifestyle that allows girls and women to have fun with their fashion. What do you think about being a Kawaii leader? Are you fashion forward enough?