You can bet that every few months someone from the Jenner/Kardashian clan is getting slammed for cultural appropriating a trend. The Jenner girls’ latest business venture just adds fuel to that fire.
The girls released a 15-piece “vintage tee” capsule. The collection features either the Kendall+Kylie Logo or their own photos superimposed over music icons. The $125 tees feature iconic images of both Tupac and Biggie, as well as rock album art from groups like Metallica, Pink Floyd, and The Doors.
Surprisingly, the collection was selling well at first. A tee of a hot-pink Kendall laid over Biggie and Tupac’s famous “Trust Nobody” tee was marked as “Low Stock.” I guess for some, the Jenner girls can do no wrong. Others criticized the collection for not only being disrespectful to the artist but calling the tees “vintage” when they were recently made.
A huge critic of the tee shirts was Biggie’s mother Voletta Wallace. She posted on Instagram about the shirts. In her post, she states, “This product has no affiliation to the Notorious B.I.G. estate, The estate was never contacted about using the likeness of Biggie.”In the post’s caption, she states, “I’m not sure who told Kylie and Kendall that they had the right to do this. The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me. I have no idea why they feel they can exploit the deaths of 2pac and my son Christopher to sell a t-shirt. This is disrespectful, disgusting, and exploitation at its worst!!!” Sharon and Kelly Osbourne, and Suge J Knight have all called-out the Jenners on social media.
After getting slammed across all social media forms, Kendall + Kylie’s official Instagram has deleted the vintage tee collection’s campaign images from their feed and the entire collection is no longer available on Kendall-Kylie.com. The sisters have also issued the same apology statement on their Instagram pages.