According to website WWD, Kimora Lee Simmons has cut ties with online shoe store, Just Fabulous (Just Fab). She reportedly stepped down as creative director of the company to work on fully developing her high-end line called, KLS Kimora Lee Simmons.
Was the decision a good move for Kimora? Probably.
Let’s look at history.
On September 17th, 2014, The Jasmine Brand reported that Fab.com accused Madame Simmons of false advertising that ruined their reputation. People were confusing this website with Kimora’s Just Fab company. Just Fab allegedly accused Kimora of being misleading with the membership fee information.
Allegedly in the month of August in 2013 there were rumors that Kimora was fired from Just Fab.
On www.justfab.com/hof.htm at the bottom of the page, there are tons of complaints dating from customers around the year 2013.
The first comment seen is from Kiembra Hardnett, and she said,
I am so disappointed in this company! You guys are stealing from peoples bank accounts! I spoke to a rep today named Sidney she was rude and unconcerned about my issues with this company.. I am on a mission to tell everyone I come in contact with about the way justfab really conducts their business! No one has the right to rip someone else off! I AM BEYOND PISSED!
Hopefully, Kimora’s next move is one that is successful for her. Just Fab is going to need some extreme damage control done. Maybe there is hope for Just Fab in the future because, it’s not looking too good.