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“Channel your inner beauty with a touch of Intertwine Collection.” Intertwine Collection is an exclusive online boutique that provides gorgeous statement pieces and garments for all women, all shapes, and all sizes. What’s the difference in this boutique and others? “Introducing different variation of our styles and designs.  We desire to provide our customers with the utmost service that incorporates our vision of femininity and style” said my boutique owners. Twin sisters Shanda and Shawniece conversed with KontrolBeauty to discuss the brand, vision, and style tips. 

CEO's of Intertwine Collection
Courtesy: Intertwine Collection

Intertwine Collection celebrates fashion forward women who exude confidence and are constantly expressing themselves through bold, daring and unique ways.

Logo for Intertwine Collection
Courtesy: Intertwine Collection

So where did these two fashionista’s get their start? “We started off reconstructing women vintage clothing. Then we started styling for a Disney show called ‘Ant Farm’.  We later decided to venture off and start Intertwine Collection.” With the success of the show made their goals greater! “Our goals are to successfully expand our brand by every form. Growth is fundamental in the fashion industry. We plan on accomplishing them by doing exactly, what we are currently doing now which marketing and keeping up with current trends.” When going forward with their vision Kontrol asked, did it make it difficult to work with your sister and do they ever have creative differences? Shanda explained “Working with my sister is actually much easier because we’re identical twins. A lot of pieces that are missing from the puzzle, she puts them together with her creativity. We have a lot of creative ideas and we execute them together. I can understand and do what needs to get done in order for something to bloom or flourish.” As far as creative differences the twins said “Yes, that’s our biggest challenge because we have different styles.  We often rely on each other creative direction. We have different styles so we incorporate both of our styles for every season.”

Intertwine Collection e-boutique
Courtesy: Intertwine Collection

With e-commerce boutiques being at a high demand it’s imperative that owners know how to brand. Intertwine Collection store has over 87,000 influencers that follow the brand and love the merchandise. The fashionable Malaysia Pargo and artist Liane V, who’s known to slay are a perfect represent of this line! They stated “The number one tool that helped Intertwine Collection as a brand to develop was utilizing our Social Media platforms such as Instagram and Facebook. Social media has allowed us to connect with our customers and potential buyers across the world.” Another part of branding and expansion is collaboration. Intertwine Collection introduced the Karla Collection for women of all body types the material hugs you in just the right places. “This collection is a no brainer! Customers are looking for statement pieces to stand out. Especially when there’s a special event such as birthdays, wedding, and day-to-day garments. Our heavy beading, tassels, and lace allow our customers to know we put time into a quality piece. No, it isn’t hard to brand more expensive items because it’s worth every penny to take them to the next level of glam.

The trendsetters also gave KontrolBeauty some fashion tips, trend insight, and fashion advice. So if you’re looking for fall trends are hot right now the owners “are loving at the moment is Camo and Neutral colors!” If you’re looking for the best shoe for fall try they stated “Christian Louboutin Nude pumps. Christian Louboutin pumps just give elegances and class whether it’s a casual day or eventful night!” The Intertwine collection is a mix of various dresses, jumpsuits, shirts, pants, jeans, jackets and more. Kontrol asked the fashionistas which one item out of your boutique best represents your style. “If I could pick one item, I would have to choose the ‘Glamour Embellish Dress’ the heavy beading is everything” stated Shawniece. Shanda said “I would have to say my favorite item currently Forbidden Vine Playsuit. It’s a show-stopper garment.” The intertwine collection is an exclusive boutique that all women should know of. Head to intertwinecollection.com to see fashionable pieces from this collection. 

Written by @leahgordone

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