When LaLa Anthony set out to design her new 5th and Mercer collection she decided to create pieces she would wear herself and that her besties Kim Kardashian, Ciara and Kelly Rowland would also approve of.
The collection is called was started by LaLa and her stylist Jason Bolden and is sold on ShopBob that includes classic pieces and edgy items with lots of pants,tops and dresses. Not only does LaLa want the clothes to be cool enough for her famous friends, but also, she wants them to be so versatile that you could wear them with flats or wedges during the day and then switch to stilettos at night.
“I wanted to share this line to give women a variety of options, whether it’s a fun look with the printed sweatshirt or a more dressed up style with the pencil skirt,” Mrs. Anthony stated. “There is something for everyone in this collection and I’m so excited for it to launch!”