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Madonna Reveals New Spring Collection 2014 “Material Girl Hits Miami”

Madonna Reveals New Spring Collection 2014 “Material Girl Hits Miami”

Rita Ora hit the streets of Miami with Material Girl, wearing the spring collection of apparel, footwear and accessories. She was photographed in a series of beautiful shots at iconic Miami locales such as “The Welcome to Miami” sign, Ocean Drive, the Raleigh Hotel pool and in a vintage car.

“There’s never a dull moment when working with Rita and our Miami shoot was no exception,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group Inc. “We were chased by paparazzi all day, but we still managed to get amazing shots of Rita being her playful and fun-loving self,” she added.

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“Rita Ora really embodies the independent spirit of the Material Girl brand,” said Martine Reardon, Macy’s chief marketing officer. “Her confidence, bold style and constant transformation inspire Macy’s fast fashion customers, and Miami added the perfect dose of sizzle as the backdrop for the brand’s upcoming spring collection.”

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