With the rising popularity and constant consumption of content, businesses have realized that every great product needs equally awesome promotion and visibility.Be it a large company in Miami, a startup or a small/medium enterprise, everyone has a market and hence you need a marketing plan and a strategy. However, the rules of internet marketing and search engine optimization are so complex and dynamic, that you may not have the resources to execute a well-defined marketing strategy. And hence you need the help of Miami SEO specialists.
Here’s where some of the expert SEO agencies in Miami can help you. The right company will be able to help your business with value-first strategies. Whether it is driving pre-qualified traffic, lead generation, social media, SEO or SMO, a tailored and systematic approach is required for your business’s unique needs.
But first, it is important to understand the key elements of digital marketing.
4 Key Elements of Digital Marketing
- Search Engine Optimization (SEO) – also known as or organic marketing
- Search Engine Marketing or CPC (this is also called ‘paid search’)
- Social Media Marketing (SMM) implemented by creating rich content and supported by paid advertising or PPC.
- Rich Banner Advertising
- Search Engine Optimization
Search Engine Optimization or SEO needs no introduction. It is however a niche skillset that is not everyone’s cup of tea. So, to optimize your business presence and website for search, you need experts that have a keen grasp of Google’s search algorithms. The right SEO agency will create a successful and tailor-made campaign based to drive the right kind of traffic to your website.
Remember that SEO is the cornerstone of your digital marketing efforts. It is one of the most proven tactics in digital marketing that provides impressive return on investment.
2. Search Engine Marketing
Previously, “Search Engine Marketing” or SEM was used as an umbrella term to describe both SEO and paid search activities. However, the industry has gradually adopted SEM to mean only paid search. Here is a list of some of the most common terms that fall under the SEM activities.
- Paid search advertising
- PPC (pay per click)
- PPC (pay per call) – many ads that are served to mobile search users, are sometimes charged by the number of clicks that resulted in a direct call from a smartphone.
- Paid search ads
- CPM (cost per thousand impressions)
- The majority of search ads are sold using the CPC/PPC model but some advertising options may also be sold using the CPM model.
- CPC (cost per click)
You may have heard of Google AdWords. It is by far the most popular paid search platforms used by marketers globally. Another popular platform is Bing Ads that serves a number of ads on the Yahoo platform.
But perhaps you may not be aware that there are several 2nd tier PPC platforms. In order to maximize your web presence and get the most value for your money, you need the right combination of SEO and SEM in Miami to realize your goals.
Who hasn’t heard of social media marketing, also known as SMM? Marketers hit the jackpot as they realised social channels such as Instagram, Facebook, Twitter or Pinterest are a goldmine for gaining traffic and increasing user engagement.
And yet, social media is a catch-all term for the various channels and websites that offer different social actions.
This just means that how you engage and attract users on Facebook is different from LinkedIn or Pinterest. But how does it matter to your search?
Since “discovery” is also a search activity, social media helps in building links to support the overall SEO.
Several users also perform searches on social channels to find content. Therefore, SMM should be an integral part of your digital marketing strategy.
- Rich Banner Advertising
Of the entire gamut of SMM activities, it is Rich Media Advertising that is perhaps lesser known but has incredible value. Basically, it is a form of marketing that includes advanced features like audio/video and other multimedia in your ads. The aim is to attract user attention and inspire viewers to encourage and interact with your content.
Rich banner ads use more of dynamic and creative ways to engage the audience, as opposed to text ads that use words and display ads that use visuals. They also have a greater scope for customization.
So, if you are thinking of beefing up your marketing efforts, then you must hire the right Miami SEO company that provides the full spectrum of digital marketing services.