The world has lost a major forerunner in the natural hair industry. Co-founder Titi Branch was pronounced dead at the age of 45. There was no sign of foul play; but according to sources she died on December 4, 2014. I am assuming the family waited to let the public know because of personal reasons and to have some type of privacy in a public world. Based on the obituary by NV Magazine, it was an apparent suicide but no confirmation on that factor. She was known for her sweet spirit, and golden blonde curls. Miko and her dead sister Titi ran a popular hair salon in Brooklyn, New York and the rest was history. They named the product after their grandmother embracing the world and every type of curl. Miss Jessie’s hair care products are perfect for any type of curl and has the ability to tame frizz and add luster to every strand on your hair. My sister uses the curly pudding on my 7 year old neice hair and it does wonders for her tresses. My prayers and thoughts go out to the Branch family during this time of lost.