While October is certainly Breast Cancer Awareness month, there is another very important cause that gets overlooked. October is also Domestic Violence Awareness month and OPI released a violet metallic lacquer for the cause named’Girls Achieve Grapeness.’
Girls Achieve Grapeness is a female empowerment organization that seeks to teach young women, especially those on college campuses, how to develop healthy relationships, as well as recognize and avoid dating abuse.
“Thousands of women and girls across the country will be wearing an OPI color that stands for the greatness that girls can achieve when they are given the tools for self-sufficiency and self-esteem,” said Suzi Weiss-Fischmann, executive vice-president and artistic director of OPI Products, Inc.
The hashtag #grapeness is being used to share and tweet painted purple tips along with a brief notes on goals and moments of strength that made individual girls feel great!