Fashion and sexting? An interesting combination, especially when you see Calvin Klein’s latest ad featuring same-sex love. Klein’s Fall 2015 ad, in an effort to captive the eighteen to twenty-five year old demography, is featuring models as couples sexting and arranging hookups! The campaign features two same sex couples, one gay, the other lesbian. This is the first time in the brand’s history this has ever done. Although many would argue Calvin Klein is homoerotic in many of its campaigns, it has never openly and frankly been so gay friendly.
Calvin Klein ads have not received this notoriety this big since Justin Bieber’s shoot. However, it is a sign of the time. If “wholesome family” companies like General Mills can get with the times, then why can’t fashion? Get over it people, it is 2015! Check out the campaign video below.