Cool news guys for all you G-Star Denim fans out there. Dutch jeans brand G-Star Raw has announced a partnership with Pharrell Williams announcing him as co-owner of the popular denim brand. The singer/producer and fashion icon is “set to be immersed in the company on many creative levels, from collections, to advertising and business strategy”, according to G-star Reps. In an interview given by Scarlett Conlon for Vogue Magazine, Pharrell states, “G-Star is an independently minded and forward-thinking company,” says Williams. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.” As we all know Williams is no stranger to designing clothing collections. He’s also designed his own collections (Billionaire Boys Club), dabbled in artistry and is completely responsible for the new look of what an urban mainstream artist should look like. Trust before there was a Kanye in the fashion world there was and still is Pharrell Williams the true OG to the world of fashion and trend setting. In a press release given by CMO of G-star Raw Thecla Schaeffer, “In working with Pharrell Williams we wish to continue to innovate by allowing him to push the boundaries even further across all aspects of our business from creating new product ideas and new visions on sustainability to creating new brand experiences,” she concludes. We’re genuinely excited to welcome Pharrell into the G-Star mission in order to reimagine the future of denim together.” Pharrell Williams is the epitome of men’s fashion, from trendsetting to overall great style. G-Star is super lucky to have Williams apart of its denim family now and are sure to produce the best of the best x10 now that Williams is a part of their team. Check out G-Star Raw and the rest of the G-Star collections on their online site here. – EffYeahMark

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