As basketball athletes and their legions of fans descend into New Orleans for an action packed weekend, Reebok Classic along with Curren$y hosted a special event last night at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store to launch Curren$y’s new collaboration with Reebok: the Reebok Classic x Jet Life Club C 85.
Curren$y (aka Spitta) has repped New Orleans rap since the early 2000s, starting out with No Limit, followed by Young Money, and finally now as an independent rapper, known for his love for sneakers and vintage cars. Curren$y in his signature laid back style strolled into the store and kicked off the party surrounded by his friends, family and fans. He signed the iridescent greens shoe boxes and custom basketballs fir fans, and then hopped onto the stage for an energetic set to cap off the night.
The Reebok Classic x Jet Life Club C 85 is inspired by the legacy Curren$y has built, both in and out of studio.
The shoe features several design elements special to him, including both “Jet Life” branding at the heel and “Andretti OG” logo on the insole, a premium hairy green suede upper with GUM bottom, and a hidden stash pocket behind the tongue label.
The Reebok Classic x Jet Life Club C 85 is now available at the Sneaker Politics powered by Reebok Classic and Mitchell & Ness store at 216 Chartres Street, New Orleans, as well as www.sneakerpolitics.com for $100 available in Kids and Men’s sizing. The Club C will have a wider release in mid March on Reebok.com and additional retailers in mid March.
Press Release Provided by: MCSaatchi Sports & Entertainment