Reebok Classic will be launching a brand new contemporary silhouette for SS17, the ZOKU RUNNER, on Thursday, March 2nd.
Taking inspiration from Reebok Classic’s 70s, 80s and 90s designs, the ZOKU RUNNER fuses the brand’s rich heritage with advanced design and directional style. Paying homage to the ZOKU’s Japanese translation – to be continued or to be part of a tribe – the ZOKU RUNNER is a direct descendant of the original Classic, celebrating the brand’s Vector through a modernized and updated silhouette.
A product of evolution, the ZOKU RUNNER weaves Reebok’s past into its future, with the brand’s synonymous crosscheck at its core. Created by Reebok’s founders in 1980, the crosscheck brandmark was inspired by a flock of birds and symbolizes momentum and movement, reflecting the idea of continuous evolution. The ZOKU RUNNER reinterprets the symbol in a molded TPU cage for a modern look, playing with translucency and prints to show the versatility of this iconic design. Crafted out of Reebok’s newest upper and most superior digital knitting technology, ULTRAKNIT, the ZOKU RUNNER allows a sock like feel and a fashionable look, as its breathability and ultra-light feel delivers extreme comfort while reducing material waste.
The sleek, streamlined ZOKU RUNNER is available for both men and women, executed in a series of seven understated, versatile colorways on Reebok.com and select retailers worldwide for $115 starting March 2, 2017.
Press Release by: Mark Tanno