The Boss, Rick Ross is taking his “Rich” boy behavior to new heights with his latest collaboration with luxury hair care line, RICH Haircare. Kind of a surprise right? I mean it’s not common these days for a gangster rapper to get involve with a beauty collection let alone haircare line. However, we are talking about the boss, and Ross is no stranger to making big investments and business ventures with company’s that are sure to bring in the “mula”. He is definitely one to do the unexpected, making it work for him and his growing bank accounts.
Last night Ross held an intimate event titled “Beauty & Belaire” in Atlanta to officially announce the big collab.
The event was presented by Maybach Music Group and took place at Ross’ grand 235-acre mansion. The event was hosted by Tahira Joy, co-founder of The Cut Life with cocktails courtesy of none other than Ross’ signature champagne, Belaire Rosé.
“We are extremely excited to partner up with such an icon as Rick Ross. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo,” said, Indrek Lohmus, CEO of RICH Hair Care.
RICH Hair Care is an emerging growth company and developer of salon grade beauty products, which are luxurious yet very affordable. RICH is an award-winning European brand, having offices and logistics centers in Europe, USA, and Asia. Launched in 2011, RICH is expanding rapidly, being present in over 50 countries worldwide with a single mission: “Making Luxury Affordable”.
“This is an amazing new venture for me and one that I am most excited about. Beauty and Haircare are both huge markets” says Rick Ross. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership. I’ve always been asked about my beard, hair care and what I use to take care of myself. It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care. I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand.”
Ross has previously invested in Belaire champagne, Wingstop, Checkers/Rally’s, and now RICH Hair Care. You can see more of last night’s event from “Beauty & Belaire” down below: