When it comes to fashion, I like to see individuality. ~ Rihanna, 2010
Though her own personal words regarding fashion dates back ten years ago, the quality of Rihanna’s Amazon Original Savage x Fenty show was just that – individuality.
On Friday Sept. 20, the Ambient + Studio hosted a watch party featuring Rihanna’s partnership with the two-day delivery service, Amazon Prime.
Taped in New York during NYFW, Rihanna’s lingerie showcase originally took place on Sept. 10, however with the placement of top tier privacy, guests weren’t allowed to have phones inside. Rumor is that all attendees’ phones were taken upon entry. The broadcast was released to fans this past Friday and can now be seen on social media platforms.
Rihanna’s star-studded performers included Big Sean, Halsey, Normani, Migos and the Fenty beauty creator herself, who opened up for her own show. Other familiar faces in fashion included Cara Delevingne, GiGi Hadid, actress Laverne Cox, rapper King Combs, 21 Savage and more.
Behind the scenes footage showed Jennifer Rosales, who serves as the Senior VP of Fenty Corp saying, “There’s not a target audience, it’s [lingerie collection] for everyone,” and that is exactly what it was.
Sparing no expense to the controversial tapered rules of fashion, the collection illustrated beauty in all shaped bodies, ethnicities and unique faces dipped in beautifully designed and sexy patterns.
If you’re wondering about the catalyst that gave the show a bit of distinction, it was the simple fact that Rihanna’s lingerie assembly defied the box of how females are seen. In a day and age where we’ve seen the female voice become modernized and symbolic for vocal strength, Savage x Fenty mirrored that theme of empowerment.
Let’s not leave out the fact that she and her team took diversity and its acceptance to an added wow factor by incorporating models with disabilities who took on the “savage” persona with ease and not a care in the world.
Rihanna’s entrepreneurship in beauty and fashion proves that her team is listening to the masses, and deviating away from the blockades of the standardized “belle of the ball” motif.
If you want to catch some clips of the show, utilize hashtags #SavageXFenty #SavageXFentyShow #AmazonPrimeVideo @SavageXFenty @AmazonPrimeVideo on Instagram. The show is now available for streaming, of course, on Amazon Prime and is not to be missed.