The concept of the LVMH Prize is naturally a glimmering ray of hope to any and every new designer.
The LVMH Prize, which was started in 2013 by LVMH Chairman, Bernard Arnault has done wonders for the careers of its’ winners, who include Shayne Oliver of Hood by Air and Simone Rocha. The finalists are selected by a jury of world famous designers like Karl Lagerfeld and Marc Jacobs, and are announced during a grand ceremony. Rihanna was on hand, dressed in a white Dior dress, to present the big awards to the chosen few. The LVMH prize is separated into two categories the first being the Young Fashion Designer Prize. This prize gets the lucky winner 300,000 euros richer along with a year long mentorship from some of LVMH’s top designers such as Givenchy and Louis Vuitton.
The second award is for the Graduates. This award will go to three fashion school graduates, who will receive 10,000 euros to them and their schools. The prize also guarantees a year of working in the design team of a big fashion brand. The three graduates were Mariam Mazmishvili of La Cambre Mode(s) Belgian Fashion Design Academy, who’s going to Louis Vuitton, Maija Mero of Aalto University School of Arts & Design, who’s going to Kenzo, and Robert Wallace of Central Saint Martins, who will begin working with Celine. The coveted prize of the night went to Marine Serre, a French-Belgian designer who also graduated from La Cambre Mode(s) Belgian Fashion Design Academy. Having worked for top knotch designers like Maison Martin Margiela, Christian Dior, and currently Balenciaga, Serre incorporated some of their aesthetic in her Arabian fused collection called Radical Call for Love.
In addition to presenting the LVMH Prize, Rihanna was also chosen to present the special prize from the jury. The award of 100,000 euros went to Kozaburo Akasaka, a Japanese menswear designer. If past winners are any indication of the future, these, now award winning, designers are here to stay.