Birchbox and fashion label Ruffian have partnered up to present the first Ruffian Nail Lacquer Collection just in time for Fashion Week. You’ll be able to spot the Crowdsourced Collection on the runway at the Ruffian Spring 2014 show. The lacquers will also be sampled in all subscribers’ September Birchboxes.Consumers were given the opportunity to choose the launch colors in a crowd-sourced vote on the Birchbox Facebook page in February 28th. Fans chose from five shades, inspired by the Ruffian Spring 2014 collection:Delirium, Fox Hunt, Hedge Fund, Lady Alabaster, and Venus in Fur.
After over 4,000 votes, the winners are:
Delirium: The voluptuous blue and purple velvety petals of the African Violet inspired the Delirium of this color.
Fox Hunt: Inspired by the thoroughbred beauty of the red fox; Fox Hunt’s savage richness will make everyday upper crust.
Hedge Fund: Nothing is more inspiring than the color of money, and Hedge Fund is impossible to counterfeit.
The new lacquer collection will also feature the The Classics Collection of signature shades Ruffian Red, Ruffian Naked, and Ciré Noir.The Crowdsourced Collection and The Classics Collection will be available exclusively on birchbox.com and will retail for $10 for each lacquer or as a trio sets for $24. For more information go to www.birchbox.com/ruffian.