Last year, NFL fans and music fans witnessed the collaborated takeover of the Super Bowl 50 halftime show by Bruno Mars, Beyonce and the headliner British alternative rock band Coldplay. For the 2017 show, another British star maybe saying “Hello” to the Super Bowl 51 halftime stage.
Yes! Rumor has it that Brit singer Adele will be following in the footsteps of Prince, Michael Jackson, Beyonce and many more as a halftime performer on America’s biggest stage, during sports’ biggest night. This news comes after a NFL source told British Tabloid The Sun that NFL execs are desperately trying to land the British vocalist for the world’s most-watched sporting event.
“There is nobody bigger in the world than Adele right now and organizers are doing absolutely everything they can to try to persuade her to sign up,” the NFL source tells The Sun, “She’s sold out every date on her tour, everyone wants a piece of her and they know they can bank on her bringing in the viewers.”
Coldplay, Beyonce and Bruno Mars garnered 115 million US viewers during their Super Bowl 50 halftime performance in February, which was the third most-watched broadcast in U.S. television history, according to Nielsen’s fast national ratings.
Last year, Adele returned to the spotlight after releasing her comeback single “Hello.” The single became an instant hit, selling 330,000 copies, making it the biggest-selling no. 1 single in three years, according to BBC News. Adele is currently on her sold-out world tour in support of her third studio album 25, which spent 10 weeks at No. 1 on the Billboard 200.
With this being the most watched event in television, NFL sources also tells The Sun: “It’s Adele’s nerves that are the issue – it hasn’t been an easy sell.”
Adele is probably the hottest live ticket in the world right now, after Beyonce, ofcourse, but running your own tour versus parachuting on television’s event of the year are two different things. This is the same singer who took it hard after technical difficulties during her Grammy performance earlier this year. But there’s no question that Adele has the vocal ability and comedic timing to entertain millions for 12 minutes.
Hopefully she’s able to get over the stage fright and sign the deal. But if she doesn’t, let’s hope that NFL execs have Rihanna next in line.