The holiday season, or the fourth quarter in some industries, is typically a slow period of time and lowered productivity. However, depending on the field, the period of time between Thanksgiving and New Year’s day could be a valuable time to improve one’s business. Here are several tips to make your business sizzle this upcoming holiday season:
1. Meet in Person
Technology and social media have enhanced our ability to stay connected all year, from anywhere and everywhere, but the holiday season is the perfect time to catch up on face time with current and potential clients. The options are limitless. Meet for dessert and cocktails, or grab a pumpkin spiced coffee. You’ll get the beauty of delicious food, enjoy the festive surroundings, and develop your business.
2. Host an Event
Enjoy the break and multitask by hosting an event. Any kind of holiday mixer or get together that will be fun and an awesome way to thank and celebrate your customers. Secondly, It’s also a great time to host an event for your internal team. Bond and show your appreciation by taking them to a fun event off-campus, like a concert, game or recreational activity.
3. Do a Thank You Campaign
You can turn the holiday break into a period of appreciation. E-mail a holiday card or just call them just to say, “thank you.” Everyone is busy these days, but utilizing the time to show your gratitude and appreciation to your customers and clients goes a long way.
4. Network!
This time off gives more flexibility to leave the office for both business and professional development. It is the perfect time to take the trips you might not have time to take during the rest of the year. In addition, try to go to conferences or other industry holiday events in which other times of the year makes it hard to attend.
5. Act like a retail store
All businesses should take a cue from retail stores and offer a limited holiday promotion or discount. For example, do a friends and family promotion and get 20% off their next service, visit or purchase. Depending on the industry, this may or may not be successful, but it’s worth the try. If it’s successful, try again in the spring season
6. De-clutter
Who said you have to wait until spring. Take the time to de-clutter both at home and in your office. This includes e-mails and old physical junk mail. This makes room for more mental and physical space to expand and cultivate new ideas.
7. Save time by Online Shopping
The days are over of waiting in long crowded lines at the mall. Nowadays, a simple click in the comfort of your own home or office saves time to focus on more important matters.
8. Get Ahead
The holiday downtime is a perfect way to grow your business simply by working. This can be done just by getting organized and planning for the New Year during other people’s vacation time. Once Spring rolls around, you’ll have a head start on the competition as you head into the faster-paced seasons.
In conclusion, while it may be great to fall into a relaxed lull, the holiday break time doesn’t have to mean losing your business-development momentum. Using these suggestions for the holiday period are just some of the various ways to grow your business and prepare for a successful win.
