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Set The Alarm For 7AM

Set The Alarm For 7AM

Are you ready to embark on a new musical journey? Well, look no further! Atlanta’s 7am speaks with Kontrol Magazine about music and his debut album titled “Sober.”
Upon first listen, one may notice a sound that does not fit the “typical” Atlanta scene, but is melodically perfect for Atlanta. 7am has a perfect blend of R and B, Soul and hip-hop wrapped into a sound that is his own. The stage name 7am has taken on many lives. Born Savion, people had a difficult time accurately pronouncing his name and to make things easier, he picked his favorite number and month of birth for the present name and am is also a part from a previous moniker, which stands for ambitious.


Growing up, his parents had vinyl records and 8 tracks of music from James Brown, Prince, Smokey Robinson and other artist that were considered “favs” by a particular age group, but the first album he purchased was the CD from Notorious BIG titled “Life after Death.” With music in his life at a very early age, both listening and singing in the church, it is no wonder that music was a passion that he had to pursue. During one summer in his youth, a neighborhood friend had a home studio in which 7am used to rap his first record and from there, the rest is history.
Fast forward to present day and 7am is releasing his debut album titled “Sober” under Digital Mass Inc. The album, now available for purchase is 13 track journey of personal reflection.


When it came to the level of “personal” that was weaved into the music and deciding on what to omit or prevent crossing a fine line, 7am said “There is no fine line.” 7am stated that having a fine line is equal to having a cap or limit on honesty and creativity. The process of recording his debut album was a process of solitude and reflection. 7am’s content for “Sober” came from age 21-23, which was a period of experience aka college. If you have been in that space or are currently going through it, it is relatable. When asked what he hopes the listener will get from the album, he said “To relate and fall in love with the music because it is about the human experience.”
The project did not come free of hiccups or issues. When it came to the business side of the album’s creation, this were not so magical. All albums have to have clearances and approvals before the final product is released to the public to legally protect the interest of all parties involved, Despite that time consuming and undeniably draining process, 7am was still able to move forward with creating his music.


Writing songs for the album and in general was not as arduous as one may think. Whether there was a musical beat established or not, he was able to allow his feelings to flow freely to form the songs needed. The first two tracks that were recorded for “Sober” were Priceless and 11-11. Sifting through over 100 tracks to create the story of “Sober” took about a year. If he was not singing or writing, he was playing the guitar, which is an instrument he picked up at the age of 17. In addition to the strings, he can play the piano, but would like to learn to play other instruments to aid in the enrichment of his future music. Creative control to help bring his vision to life require the ability to be executively produce, which is something he is in the process of learning after co-producing a number of tracks on his current project.


If you are in the mood to experience some new music from a new talent, give “Sober” a listen. The music is pleasant to the ears and a much needed change of pace, when compared to stuff on the radio. His music will be a musical conversation of sorts that has a lot to relate to for all that listen. The future looks very promising for 7am and after hearing his music, you will certainly agree.


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