Shaunie O’Neal Capsule Jewelry Collection Collaboration with Designer Simone I. Smith

Shaunie O’Neal  the creator, executive producer, and star of VH1’s mega-hit docus-series franchise Basketball Wives not to mention burgeoning media and brand mogul and single mommy of 5 — has recently partnered with her dear friend Simone I. Smith (the better half of LL Cool J) to create “Forever Shaunie,” a capsule jewelry collection made up of beautifully hand-crafted statement pieces adorned in 18KT gold over sterling silver and encrusted with the finest Austrian crystals sold exclusively at Macy’s and and benefitting the American Cancer Society. Simone was inspired to create the collection, “Forever Shaunie,” for her dear friend after years of admiring one another’s styles.

“Shaunie has been such a supportive friend and has beautifully worn pieces from my signature line, Simone I. Smith, as well as SIS by Simone I. Smith, which launched in Macy’s stores in fall of 2011,” says Simone. “Through our love and admiration for one another, we decided to create a special collection called ‘Forever Shaunie’ for SIS by Simone I. Smith. Each piece is inscribed with three powerful words that describes my friend – Loyal, Fabulous and Loving,” she added.

Shaunie, too, has always been inspired by Simone’s strength and wanted to create a jewelry line that permitted women to feel confident and radiant both inside and outside when worn.

“Knowing that Simone is a cancer survivor and that I have lost someone very special to the fight of cancer, it was important to us that this line benefitted and empowered those going through that challenging time,” said Shaunie. A portion of sales from ‘Forever Shaunie’ will go to the American Cancer Society which saves lives and creates a world with less cancer and more birthdays by helping people stay well, and get well, by finding cures, and by fighting back.

With the launch of Simone’s signature jewelry collection – Simone I. Smith – she is poised to transform her life–long affection for accessories into a thriving enterprise, one pair of dangling earrings at a time.  For more information go to