beats showstudio nick knight edward enninful naomi

SINsational: Supermodels become the 7 deadly sins

Art and pop culure have always played a keyrole within the fashion industry. Whether its implenting various textiles or trends, creative directors have used thsese two elements to construct amazing outcomes. However being that our society is becoming more advanced, technology is surely becoming a key element  into how a product is delivered within the fashion market.

Audio brand Beats by dre recently coloborated with fashion videographer and photographer along with Fashion stylist Edward Enniful to celebrate his many accomplishments for the last 25 years.  The resulting product was a fashion film which fused together the use of technology, art and fashion titled “The seven deadly sins  of edward enniful”. The film was a colorful take on the sins, presented with moving graphics and animation. The film included eight supermodels, with Karlie Kloss, Jourdan Dunn, Kate Moss and Naomi Campbell to name a few. The film was narrated by rapper Travi$ Scott and he describes each sin, the model poses in acolorful look that respresents that partiular sin along with graphics and animation that completes the full illusion. Enniful colloborated with fashion brands such as Alexander McQueen, Celine, Atsuko Kudo, Prada, Giambattista Vali, Jean Paul Gauthier, and Christian Dior




  1. Greed: Karlie Kloss


2. Pride:Naomi Campbell


3.Lust: Kate Moss




4.Gluttony:Laura Stone & Anna Elwers


5.Envy:Jourdan Dunn


6.Sloth:Mariaclara Boscono


7.Wrath:Karen Elson

16. Karen Elson Wrath Yellow Beats Presents The Seven Deadly Sins of Edward Enninful A SHOWstudio film directed by Nick Knight 2

The fashion industry has definitely embraced how technology can play a huge portio on product delivery. I Beleive within the next few years,many fashion houses will implement how to create high-def fashion films .Lets see what people can create within the next few years using technolgy, art and style.

Thanks !

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