Teva released their first collaboration with Grammy Award nominee Jhene’ Aiko today. Jhene has been busy promoting her new joint album Twenty88, with Big Sean, but she still finds time for new creative endeavor. Jhene Aiko is known for her love of travel, adventure, and just being a free-sprit. You can see that this was a huge inspiration for her shoe design.
“3 sandals inspired by nature’s beauty and the love I have for friendship bracelets,” Aiko posted on her Instagram. The three personalized women’s styles start at $60 and are available today on Teva’s website and DSW.
“For me, fashion and music are inspired by everyday life,” said Jhené Aiko, when reflecting on the design process for her collection with Teva. “Through this collaboration with Teva, I was able to shape my journey and story into a new creative outlet that, just like my style, is comfortable and easy-going. This collection is an offering to my fans and friends and is meant to show that you can do anything in Teva sandals.”
Teva stands for freedom in footwear. Their website offers four different sandals types with various designs. According to their website, Teva believes that how you choose to live is the ultimate form of personal expression and their products are crafted to be accessible, versatile, and a celebration of the independent spirit.
Jhene Aiko first discovered the brand on a visit to Hawaii. “I was going on a hike during a visit to Hawaii, but I didn’t want to get a hiking boot,”Aiko tells Billboard. “So I went to a store where the staff pointed out the Teva shoes. They felt so comfortable that I wore them out of the store. I was leery at first about wearing sandal to hike because my toes were exposed. But I wasn’t slipping; they were literally perfect. I ended up wearing them during my whole trip.”
Their products are now sold in over 40 countries worldwide and Jhene Aiko’s daughter even owns a few pair.