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The Beauty, The Brains and The Brand: Jessica Rich Takes Us For A Walk in Her Shoes

The Beauty, The Brains and The Brand: Jessica Rich Takes Us For A Walk in Her Shoes

Jessica Rich in “So Fancy” Pumps

This reality star turned shoemaker shares with us how she turned her temporary fame into a lucrative shoe company. 

After catching up with Jessica Rich, we’ve realized she’s truly the gift that keeps on giving. It’s been quite awhile since we’ve seen her as a contestant looking for love on VH1’s “Real Chance of Love”, and nearly a decade later she’s still in her bag. Nowadays, she’s busy creating amazingly innovative shoes.

She already had her own online clothing boutique, but she felt that she truly needed to stand out. “I honestly got tired of rotating the same nine pairs of So Kate’s (Christian Louboutin), so I decided I needed to do something different but classic.” After researching countless design ideas, Jessica realized that the “clear pump” didn’t exist. Her very first collection featured the “So Fancy Pump”, and is still her best seller to date. 

Jessica Rich
Jessica Rich x. Kontrol Magazine

The shoe mimics the classic silhouette of a pointy-toed stiletto pump, however it is completely transparent. With the heel and sole of the shoe being the only splash of color, the transparent exterior takes the shoe to the next level. After catching the attention of fashion heavyweights like J.Lo & Kim Kardashian, the “So Fancy” pumps became the new must-have pair of pumps of 2018.

With a really successful shoe line under her belt, dating seems be an after thought for Jessica Rich these days. “Dating for me is pretty hard. With me having my own, it can be a bit intimidating for a man sometimes. The type of men I go for typically want the kind of woman that depends on them. I’m not that girl.” Being the total package can definitely be a lot for some men. That only means that the right guy will come at the right time. With the amount of beauty & brains she has, we’re more than sure that her Mr. Right is right around the corner. 

Jessica Rich
Jessica Rich

Jessica also was generous enough to share with us her top five tips on how to start & manage an online retail business.

  1. Never doubt yourself.
  2. Start the business. Make it happen by putting your best foot forward & taking the initiative.
  3. Network your ass off. Place yourself in the arena. This means you should place yourself exactly where you need to be to get exactly what you want.
  4. Use social media like it’s going out of style. It’s the biggest, quickest and easiest platform to get in touch with people. 

With hopes of becoming as big as her dream shoe designer Tom Ford, she’s kicking down doors in the world of fashion. If you haven’t already, be sure to dive into her latest collection on her company’s website. 


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