When women shop, our number one goal is to find the cutest and most affordable outfit. The clothing line Bill Blass has had some trouble producing this in the past as it was abandoned back in 2012 due to financial issues [chapter 7 Bankruptcy].
While most brands would have stayed down, the sports wear brand is heating things up again thanks to creative designer Chris Benz. By building up a team of about ten people including a new president and COO, the personality of the sports wear brand is predicted to bloom; the plan is to produce a brand that offers spunk, style and flare to any type of fashion shopper. Pieces include everything from stack heels and 70’s inspired furs to modern blazers and silk blouses without leaving Benz’s signature touches of color. Oranges, Reds and Nudes dominate the collection set to launch November 2nd.
Benz also wants to create a 21st century shopping experience for customers. Billblass.com is the only place to purchase this brand as new pieces are rolled out on a monthly basis. Social Media will also play a large part in their marketing strategy with fashion shows outside of the “twice a year,” time period.
Get a sneak peak of the designs below