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A Genius behind The Genius

A Genius behind The Genius

By: Eric Kelley II 


He’s certainly no college dropout, quite the opposite actually but we’re guessing that’s how Virgil found Kanye West. Funny how opposites attract, right? Virgil Abloh was picked up as Kanye’s Creative Director back in 2003 when the two were running in some of the same circles in Chicago. Virgil’s act for knowing and pinpoint the next “fashion movement” is the thing that caught Kanye’s eye. After meeting a few times Kanye put him on the payroll and the rest was history. Since then Virgil has been responsible for multiple fashion forward trends. One being the PYREX movement! Everyone and their mother had on a jersey or old-school Ralph Lauren Rugby shirt with PYREX on the back. You can blame Virgil for that. The reason why The premium T-shirt brand Supreme blew up was because of Virgil and his influence as well. He clearly has an act for knowing what brands and trends will make the ‘next’ mark.





He’s proving his skill with the vicious style of Kanye West right now. The ripped jeans and holes in shirts were a power play by Virgil in the streetwear fashion world. He predicted that the kids on the streets would predict the next fashion craze and boy was he right. Taking what he saw; he transformed and recycled it back to make the distressed streetwear wave that sweeps across nations. But Virgil doesn’t like to brag. Neither does he like to boost or even mention he’s Kanye’s creative director. He collaborates, spreads ideas with his brand ‘Off White’, and moves on. With his busy schedule and phone always ringing off the hook, Virgil says he doesn’t have time to brag. Just be impressed and accept the man is a genius behind the genius! So the next time you think about Kanye and his fancy artist stunts just know that Virgil is the one that’s all about it. As always, stay dapper gentlemen. 






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