The Giorgio Armani Rouge Ecstasy Lipstick Collection

Giorgio Armani is rolling out a new line of lipsticks that are supposed to actually be good for your lips. Rouge Ecstasy is touted as providing color, comfort, and care with its Melting Cream Complex ingredient and high-impact color.  Exclusively created as the world’s first Color and Care lipstick, each of it renders pure, rich color with the comfort of a moisturizing balm. Dubbed as the CC lipstick collection, it comprises of 36 luminous shades: Fatal is a series of reds and purples, Incognito boasts more neutral tones, and Eccentrico is a collection of pinks

The lipsticks will be available for $34 in about 180 stores in the US including Sephora, Bloomingdale’s, Nordstrom, and Saks Fifth Avenue. You can also pick them up at Armani stores.