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“I think it’s always an evolution”…

“I think it’s always an evolution”…

“I think it’s always an evolution” says Lubov Azria of BCBG Max Azria

 Max Azria is of Tunisian Jewish descent, while his wife is from Ukraine founded their brand over 25 years ago with “bon chic, bon gendre” BCBG would abbreviate this French slogan. 1996 is when BCBG made its first appearance to NYC fashion Week and look after many collections and almost 20 years later BCBG is still associated with New York Fashion Week.


BCBG Max Azria had a bit of the upper hand being thee first designer of fashion week NYC 2015. “Textures and patterns are layered with ease, creating a home-spun elegance” says Lubov Azria, BCBG Max Azira Chief creative officer.

The designer tells Nowfashion.com where this oversized and colorful collection inspiration came from, “we went to Barcelona for a trip and I was so inspired by the culture and then we went north to the Baltic Sea [States] like Latvia and all those countries. What I realized is you have these little mom and pop stores that have this hand-beaded embroidery and then you have this younger generation and they don’t want to have anything to do with it”. – maybe this collection will help!!

Barcelona also inspired this collections color theme from its cozy relaxed style to its blue and orange striped flag of their homeland as its basic colors. The designers took the over the knee shoe from couture fashion week for springtime and paired it with their collection. -and let’s just say they looked amazing together.



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