With a click of a button, Uniqlo is making a killing on vending machine fashion. Just when we thought e-commerce was the new trend in fashion, Uniqlo makes shopping for clothes so much easier.
TSA literally haves you throw away your life, before boarding the plane. Or you might have possibly left something behind. Stocked with the most popular items from the “Lifewear” collection, a thermal heat- tech T-shirt and a lightweight down jacket. The “Uniqlo To Go” machines will stock a variety of sizes and colors for one’s availability across the country. These staple items are perfect travel stops within major cities of today’s generation. These trending vending machines, allow Uniqlo to target different markets and make their presence known.
“We’re trying to understand where we can be more successful without making a big commitment,” Uniqlo’s US-based CMO, Marisol Tamaro, told Wall Street Journal.
Uniqlo is known for their modern apparel, and now making it available in the form of easily- accessible clothing vending machines. Convenience is a key component for Uniqlo’s newest concept. With this touch screen “Uniqlo To Go” have items available for purchase. This six- foot vending machine dispenses clothes in a small box or can. Designed with practicality in mind, each item is warm and lightweight, that can easily fit in any carry-on. No need to worry about returns; any of the purchases can be returned via mail or at any store front.
Uniqlo has expanded into the United States with more than 45 stores. With the presence of pop- up shops and vending machines, Uniqlo hopes to attract more customers to buy their brand.
On August 2, 2017, Uniqlo release their first vending machine at the Oakland International Airport. In August and September, nine more vending machines will open throughout the country. Including Hollywood and Highland Center in Los Angeles on August 10th, George Bush Intercontinental Airport in Houston on August 17th, and the Queens Center mall in New York on August 22nd.
Are these trending vending machines the new wave of fashion?
All photographs courtesy of Uniqlo.