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Kanye Breaks the Internet With Six New Announcements

Kanye Breaks the Internet With Six New Announcements

Welcome back to another post on all things Kanye, and let me tell you Yeezy is definitely breaking the Internet this week. In Kanye fashion, Yeezy hit the airwaves yesterday with a reckless license announcing a stream of exciting ventures. From the highly anticipated Drake collaboration to a new jewelry line, noteworthy adidas news to the headlines of his YEEZY Season 4 showcase at fashion week, we break down the last 24 hours in covering all things Kanye. Talking shop with Vogue ahead of the highly anticipated YEEZY showcase, Kanye gave us a host of ventures he has his eye on.

New Album With Drake


Finishing off all of the rumors, including the atypical billboard rising up in Los Angeles, to Kanye himself teasing the crowd of an upcoming album while on stage with Drake at the 6 God’s Summer Sixteen Chicago tour stop, the TLOP hit maker later confirmed the upcoming collaboration. “We’re just working on music, working on a bunch of music together, just having fun going into the studio…We’re working on an album, so there’s some exciting things coming up soon.” He exposed to Vogue. Although an actual release date is still pending, at least we now have word of these two artists linking up.

Children’s Line


In efforts to follow up the infant line for his YEEZY Boost 350 shoe, West also revealed a full-on children’s clothing line inspired by wears he and wife, Kim Kardashian, have been designing for their two youngins, North and Saint. “We’ve had to make all these clothes from scratch for North and for Saint and in the process it was just inevitable that we make kids’ clothes.” He went on to explain.

Jewelry Line


Another venture the unconventional creative will soon explore is a brand new jewelry line, which he named “a letter to my wife from a past life that can live past our lives.”

YEEZY adidas Innovation line


Other top news came out of the adidas camp with news to throw even more support Kanye’s way. Upping its investment stake on the man, the German sportswear brand has agreed to help fund and thus greatly expand the YEEZY line by backing retail outlets dedicated to support Kanye and his innovative apparel concept.

YEEZY Brick & Mortar


Further validating upcoming retail plans, ‘Ye explained “I believe the first one will be in California, since that’s where I stay now. I can go by there most often, check in, get the vibe,” when asked of where his first store will debut.

YEEZY Season 4 Showcase Fashion Week


Probably the biggest news to report on is the debut of the YEEZY Season 4 collection that went down at Roosevelt Island, New York. To help commemorate the event, new merch was available for sale in the form of long-sleeved tees. Available in clean white and a fluorescent highlighter yellow, the show’s invite was plastered on the front side with the slogan Season 4 decked on the back, and from the many social media posts of the celeb filled audience, multi racial models passing out, stumbling, even taking off there heels in midst strut, Teyana Taylor, Chanel Iman and the Kardashian Klan the show was definitely not one to have been missed.


Don’t forget to stay up to date with the latest in all fashion and trends. Thanks for reading, and also don’t forget to follow me on IG @EffYeahMark, as well as my new website featuring my own content of photography, videos and more on Effyeahmark.com, check them out!


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