“The barbershop is like the hub of the community, and my salon is going to be the literal plug, while you get to look and feel better about yourself.“ Yisrael states.
The landscape of Atlanta is changing by the day. There are new neighborhoods, parks, events, and of course new businesses. One upstanding man turned businessman and salon owner, Yisrael Wright, is standing above the rest with the opening of his brand new salon catering towards men, “The Yizclusive Experience!”
Located in the Grant Park area in Atlanta’s new Beacon Shopping Plaza, the salon offers a variety of services for men including haircuts, manicures, pedicures, facials–THE WORKS!
“Men like to take care of themselves and care about their appearances. I want a safe and comfortable place for them to meet, be taken care of, and above all else network.” Yisrael states.
The Yizclusive Experience is truly “the beacon” of The Beacon, opening with a weekend of celebratory events. The first event was “When Men Meet,” an exclusive dinner for a few of the salon’s male patrons and supporters–“Menbers”–as The Yizclusive Experience refers to them. The group consisted of photographers, businessmen of various backgrounds, journalists, managers, and realtors. There the guests were served a three course meal and networked with one another, speaking on family, supporting Black businesses, and how they can help one another advance. “It’s important for men to gather together and uplift one another. There’s so much room for each of us to make it doing what we want to do…let’s show some strength.” The night ended with a powerful group photo of all the men together, standing in solidarity.
As aforementioned the salon is far from your typical barbershop, offering an array of services designed to enhance and care for the entire body, including massages. Besides a haircut, you can receive various facials. Our favorite is the 24 karat gold mask one, which can help renew skin, increase blood flow, and is chalked full of antioxidants and minerals. It diminishes the depletion of collagen and sagging skin, while encouraging the growth of new cells, and lessening the appearance of wrinkles and fine lines. An even more amazing service provided involves dealing with Pseudofolliculitis barbae, a skin condition causing hair bumps and severe skin irritation brought on by curly hair that grows back into the skin causing inflammation. It is estimated that about sixty percent of African-American men deal with this issue, but The Yizclusive Experience’s facial steaming and treatments have been met with rave reviews and positive results. “My skin was really bad down there [under his neck] and tried using a beard to cover it, but I went to see Yiz [Yisrael] and he got me right. My beard looks amazing and it’s totally cleared up. I stay referring my friends…” Jason Carlton, a patron of the salon stated.
The actual opening day was a true community event as family, friends, and supporters from throughout Metro Atlanta attended the ribbon cutting ceremony. The event also included live music from Dj Zel, hosted by Dandre Lavell with food and desserts provided by Chef Mark Brown and Tracey Wright, respectively. Yisrael’s team was on site to offer services and assist with festivities. The entire was a welcomed and positive experience. Since then the salon has offered its traditional services along with a free oral screening for the community. “I’m really glad to see this place is here. We need more outreach to the community like this. I learned a lot of information…” one patron added. Opening a salon is quite the accomplishment for anyone, let alone for someone who is only thirty years old. Yisrael has vision and will, and we are sure that will carry him a long way. “This a dream come true and the manifestation of a vision. I want The Yizclusive Experience to be seen as a pillar in the community, a gathering of great and like minded people, and to just improve the life of any and everyone who comes to it…” You can book your own appointment by checking out The Yizclusive Experience’s official website, www.theyizclusiveexperience.com/.
