No stranger to controversy, Young Thug announced his upcoming project, Easy Breezy Beautiful Thugger Girls. Young Thug teased the release of his album with a series of snippets on social media captioned “E.B.B.T.G”. A well-known slogan of the beauty company CoverGirl. However, the title was changed upon the album release on June 16.
The video shows a violent beating or an initiation. By three women wearing black ski masks stitched with the letters “E.B.B.T.G”. Knocking the victim unconscious, she awakens in a room with duct tape over her battered face. One of her attackers writes “Easy Breezy Beautiful Thugger Girls” on the victim’s taped face.
The video sparked a lot of controversies. All legal suspicions were put aside, following a statement released by CoverGirl.
“We do not support the use or association of our iconic slogan, ‘Easy Breezy Beautiful CoverGirl’ with Young Thug’s video, album or promotional materials. CoverGirl was not contacted by Young Thug or any parties regarding his original album title. The album is not aligned with our values at CoverGirl. Violence and abuse are unacceptable behaviors”, a representative for the company wrote in a statement to Billboard.