YouTube makeup tutorial star Michelle Phan is becoming even more wildly successful now with an enormous cosmetics line she’s started with L’Oreal. Her new cosmetics line, ‘em,’ offers tons of different sorts of products—but the real superstars of the collection are her enormous “life palettes,” which are full of 36 refillable shades of eye, lip, and cheek color that will basically be the only makeup you’ll need to last the whole year.
You can snag all 250 em products now at emcosmetics.com, and, if you join the site, get free shipping through the month of August! The collection ranges in price form $15 up to $75 for one of the life palettes, which also comes with a free, empty travel case to fill with your selection of colors so you don’t have to cart your entire makeup set everywhere you go.
I am such a fan of her youtube videos so I can’t wait to check it out!
Great marketing! I am a L’Oreal fan, but the name isn’t catchy and neither is the presentation.
Do I need a makeup line? I guess one can never have too much makeup.
I LOVE LOVE LOVE watching Michelle Phan’s videos! It’s about time she released her own line of make up. I love watching her sister in law’s channel too.
I really need to go on Youtube and watch these makeup tutorials so I can learn how to properly apply it