YouTube Star Michelle Phan Launches New Makeup Line With L’Oreal

YouTube makeup tutorial star Michelle Phan is becoming even  more wildly successful now with an enormous cosmetics line she’s started  with L’Oreal. Her new cosmetics line, ‘em,’ offers tons of  different sorts of products—but the real superstars of the collection are her  enormous “life palettes,” which are full of 36 refillable shades of eye, lip,  and cheek color that will basically be the only makeup you’ll need to last the  whole year.

You can snag all 250 em products now at emcosmetics.com, and, if you join the site, get free  shipping through the month of August! The collection ranges in price form $15 up to $75 for one of the life palettes,  which also comes with a free, empty travel case to fill with your selection of  colors so you don’t have to cart your entire makeup set everywhere you go.